@megankatenelson 1. Mistaking "a topic that's of interest to my academic peers" for "a topic of interest to general readers"— Peter Ginna (@DoctorSyntax) November 20, 2015
I like to think that I am writing for a public audience. I tried to do this in Was America Founded as a Christian Nation?, Why Study History?, and The Bible Cause: A History of the American Bible Society, but I am still not convinced that I pulled it off. Was America Founded as a Christian Nation? and the Bible Cause were/will be published as trade books by Westminster/John Knox and Oxford University Press respectively, but they are/will be marketed to academics as well.
I wrote these books more with my fellow academics in mind than I did with the general reading public in mind. As I constructed sentences I thought more about how scholars would interpret them, rather than whether or not they would be compelling to non-academic readers.
Writing for general audiences requires a complete reorientation of how I was trained to write in graduate school. While I certainly want my writing to be based on good history, I am coming to grips with the fact that I can't always worry about what my academic peers will think about my narratives. If I am writing for non-scholars it will mean that my arguments are going to be less nuanced than the stuff I write for scholars. It also means that I will choose to write about subjects that may not make "original contributions" to the academic discipline of history, but still might be new or informative to readers who will have no clue whether or not the last book on subject X was written only ten years ago.
I will keep trying.